| The visual aspects of some glam metal bands became thought of as appealing to music television, particularly MTV when it was launched. During the mid-to-late 1980s, glam metal tracks were in heavy rotation on the channel. Glam metal bands often resided at the top of MTV's daily dial countdown, and some of the bands appeared on the channel's shows such as Headbanger's Ball. The groups also received heavy rotation on radio shows such as KNAC in Los Angeles.
The second wave of glam metal would prove to be the most commercially successful for the genre as a whole, and enjoyed widespread success during the 1980s, but bands would sometimes find themselves on the wrong side of critics and certain sections of the music industry. A notable example came in 1987 with the release of Mötley Crüe's Girls, Girls, Girls. Before the establishment of Soundscan in 1991, Billboard's album chart was decided by a combination of reports from retailers, wholesalers, and industry professionals, rather than on actual album sales. As the band related on MTV's Week in Rock, the week that Girls, Girls, Girls peaked at #2 on the Billboard chart, it was actually the highest-selling album of that week. However, the industry professionals gave extra weight to Whitney Houston's second album, allowing it to retain the top spot. In the band's opinion, the industry simply wouldn’t allow their album to hold the #1 spot. (The band eventually conquered the top spot with their next album, Dr. Feelgood, which became the biggest album of their career.)
Glam metal continued to generate hits, growing its fanbase during the 1980s. Poison's second album Open Up and Say...Ahh! spawned a hit single in Every Rose Has Its Thorn, and eventually sold eight million copies worldwide. Skid Row would later release their debut album in 1989, although they had been around since 1986 and had a harder hitting sound than many of the other bands in the genre at that point. Other bands which fit the corporate formula at that time, with similar musical styles, included Faster Pussycat, L.A. Guns, Roxx Gang, and Dangerous Toys.
A similar movement also emerged in London, England at around the same time. Like Guns N' Roses, and Hanoi Rocks, these bands were heavily influenced by early rock n' roll and punk rock. The bands from this British phase, such as Dogs D’Amour and London Quireboys didn’t consider themselves heavy metal, but rather as rock n' roll. British punk band The Cult moved their music away from their post-punk roots and began writing & playing a more AC/DC influenced style, touring the United States with Guns N' Roses and then later with Metallica.
During the 2000s the sleaze glam style has returned somewhat thanks to Buckcherry and Brides of Destruction, the latter of which features Nikki Sixx and Tracii Guns. Newer bands such as Vains of Jenna, Backyard Babies, Hardcore Superstar, and Red Star Rebels are also beginning to gain much recognition.
Decline (1991-1997)
In the early 1990s glam metal's popularity rapidly declined after nearly a decade of success. Several music writers and musicians began to deride Glam Metal acts as "hair farmers," hinting at the soon to be popularized term hair metal. Several factors played a role in the decline, the main one being the rise of grunge music from Seattle, changing audience tastes, and the impacts of band breakups and personnel changes.
In the early 1990s, bands from the alternative rock subgenre named grunge, such as Nirvana, Alice in Chains, Pearl Jam, and Soundgarden, started supplanting glam metal's popularity. Like glam metal, grunge was influenced by heavy metal. However, grunge also mixed in elements of hardcore punk and indie rock, such as apathetic or angst-filled lyrics and a stripped-down aesthetic and a rejection of glam metal-style theatrics. Many major labels felt they had been caught off-guard by the surprise success of Nirvana's Nevermind, and had begun turning over their personnel in favor of younger staffers more versed in grunge. As MTV shifted its attention to the new style, glam metal bands found themselves relegated more and more often to Headbanger's Ball and late night airplay, and almost entirely disappeared from the channel by early 1994. Given glam metal's lack of a major format presence at radio, bands were left without a clear way to reach their audience.
Another reason for the decline in popularity of the style may have been the changing popularity of the power ballad, a slow, emotional song that gradually builds to a strong finale. While the use of the power ballad—especially as after a hard-rocking anthem—was initially a successful formula in the late 1980s, audiences eventually lost interest in this approach. From Poison ("Fallen Angel" followed by "Every Rose Has Its Thorn") to Mötley Crüe ("You're All I Need" followed by "Without You"). Older bands with hard rock/heavy metal roots also used this approach: Whitesnake's 1987 eponymous album introduced a rerecording of "Here I Go Again", which was followed by "Is This Love?", both power ballads (the latter more so than the former). Likewise Aerosmith had a hit with "Crazy" in 1994. Furthermore, British metal icon Ozzy Osbourne used the formula. Inspired by the success of "Close My Eyes Forever", his duet with Lita Ford, his next album, No More Tears, contained three power ballads: "Time After Time", "Road to Nowhere", and "Mama, I'm Coming Home", all of which were released as singles after the title track. This formula became so commonplace that it began to be seen as a glam metal cliché. Fans of the genre balked as well, lamenting that the power ballads typically received far more airplay on mainstream radio.
The decline of glam metal was acelerated when the records stopped selling. Contracts were canceled, and many bands broke up. In late 1991-early 1992, Stryper, White Lion, Europe, and Britny Fox all broke-up. Vince Neil was briefly fired from Mötley Crüe, guitarist Robbin Crosby left Ratt (who then broke up with the departure of lead singer Stephen Pearcy), C. C. DeVille left Poison, Sebastian Bach left Skid Row (though the band had largely discarded their glam metal sound), and others as well.
According to a documentary special called Heavy: The Story of Metal that aired on VH1 in 2006 claimed that the 1988 film The Decline of Western Civilization Part II: The Metal Years played a role in the death of glam metal, in which kids who saw it were disgusted by the excess particularly the scene with W.A.S.P guitarist Chris Holmes.
Revival (1997-Present)
During the late 1990s, however, several glam metal bands of the first and second eras began to assert themselves again, releasing new material. The mainstream popularity of glam metal at this time however was being replaced by pop punk, post-grunge, and hip hop music. Since then, new glam metal bands have also formed, and events such as Rocklahoma, television such as VH1 Classic, and new material from bands have helped expose people to the music and create new fans.
Mötley Crüe reunited with Vince Neil, and recorded the 1997 album Generation Swine, embarking on a successful U.S. tour. Poison reunited with C.C. Deville, and embarked on a successful 1999 tour of amphitheaters. A 2000 package tour featuring Poison, Slaughter and Cinderella sold extremely well.
In the 2000s, coinciding with the new blood of glam metal bands, more groups from the original movement continue to perform, and others that broke up have reformed. Bands such as L.A. Guns, Ratt, and W.A.S.P. have appeared in package tours together, and Mötley Crüe and Poison are continuing to record material and tour, reaching the upper parts of the Billboard 200 with compilation albums. The Monster Ballads compilation series has sold well, with the first volume peaking at #18 on the Billboard 200.
Rocklahoma is an annual festival that takes place in Oklahoma. In 2007, the four day long festival ran from July 12 through 15th and featured such bands as Poison, Ratt (reformed with Stephen Pearcy), Faster Pussycat, L.A. Guns, Bang Tango, Vince Neil Band, Twisted Sister, Jackyl, Quiet Riot, Britny Fox (reformed), Enuff Z'nuff and Y&T. Warrant and Cinderella co-headlined the festival in 2008.
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